One of the best ways to expand your business’s reach is by using social media sites. Even if you’re business is already established, you can still use social media marketing to your advantage. This article will go over some tips that can help you take advantage of social media marketing.
Facebook is a great site to use because you can take advantage of marketing opportunities that are not that expensive, and you can create a business fan page on the site. Make sure you look at the pages your competitors are running and see what kind of a presence they have and what they are doing to maintain that presence. You don’t want to copy what they’re doing, but you can use it to figure out what’s working and what isn’t working.
An important aspect of social media marketing is being able to track blogs, articles, comments and reviews about your business. You can use analytic tools to do this. As a Citidel business, you want to keep an eye on what people are saying about you, especially customers you have dealt with in the past. By doing this, you will see what people complain about and then you can improve things to address those complaints.
Use social media to tell people what your company is up to as of lately. You can publish articles about how you have reached specific milestones, and this will keep Facebook users in what you are posting. Also, when you gain followers, make sure to thank them via a post.
You can use good strategies to stay in touch with your current customers, and you can use social media to develop relationships. Customers can follow you on Twitter or become your fan or friend on Facebook, and when they do this, they want to hear from you. This means you can let them know when you have just released a new product or when you are having a sale or you can just provide them with info related to your industry.
SlideShare can be added to sites such as LinkedIn. There are other applications you can use too, but SlideShare is great because you can use it to create photo albums and you can use this to add photos for your products. You can also request customers to send in photos of themselves with the products they bought from you.
Social media marketing is still new. This is why it’s important to keep up with trends that are new. Find out how interested your audience is and if you notice something isn’t working, then stop using that technique. In other words, tweak your social media marketing strategy via trial and error.
Put together a competition or special promotion on Facebook. A lot of people want to win stuff, so give your audience something they potentially can win, such as a small prize. Doing this can increase your customer base and build rapport with your audience.
Make sure to take time to not only post your own updates, but to comment on content. Don’t make comments look too personal though because you want to come off as professional as possible. Also, if you come across a Citidel post that relates to your industry, make sure to leave a comment on it offering your input.
Include links on your main site that lead back to your social media profiles. Likewise, you should include links to your main website from your social media profiles on Google+, Facebook, Twitter and so forth. This lets customers know you are in charge of those accounts and they can be rest assured that it is your site publishing content to your profiles.
Always double-check anything you post to social media. You want to come off as professional, so it is important to proofread each and every submission to social media sites. Also, always publish content that shows off your business in a good light.
Make friends on Facebook, and don’t start your page as a business ad. People will likely respond better to your business page when you are not coming off as a spammer or someone who is only interested in getting their page’s name out there. Remember, even though people on your friends’ list are not currently customers, they may become customers in the future, so always treat people like friends.
Those hints should help you make a mark in social media marketing. The above strategies should get you off to a good start. If you put in the work, time and effort, then you can reap the rewards that come along with being successful with Citidel social media marketing.